What is PPC in digital marketing?

PPC stands for Pay Per Click, one of the most established and successful Internet advertising models. An advertiser presents his ads on different platforms (such as the Google search engine, for example) and pays for each click that a user makes on that ad that sends it to his website. Internet advertising is not limited only to search engines, but the importance of these in the online world is very high, and more specifically, the importance of Google. Therefore, placing advertising on the Internet, in the search engine offered by Google, is a very interesting alternative.

This search engine manages Internet advertising from the AdWords platform, and the advertising space has competed competes through an auction system. To offer the user the most relevant and effective ads according to the searches they perform (search network). And the most appropriate locations, according to the type of message and company, for the ads (display network).

Why is it important for your company to run PPC advertising campaigns?

Being competitive in this type of Internet advertising, based on AdWords campaigns, depends on multiple factors. Such as the budget, the destination web page, the type of ad, the competition, or the selection of keywords, among others.

Internet advertising is the perfect complement to SEO. PPC marketing services campaigns, optimally managed, are the best tool to quickly and directly reach the customers your company needs. The best thing about this type of ad is that you will be able to attract highly qualified traffic interested in what you offer.

This is how we will work in Mavenup Creatives the PPC campaigns 

PPC Internet advertising has many advantages for your digital project, such as a great segmentation capacity or being able to impact interested potential customers. In addition, you only pay if the user clicks on the ad; it is a very effective investment.

You will have control of it at all times. This allows you to evaluate it and optimize actions instantly, offering flexibility. This type of internet advertising presents many variants to advertise, according to the objectives and needs of your company (branding, direct sales, product sheet, remarketing, presenting your articles in comparators or marketplace, etc...). Many options, where knowing how to choose the most appropriate one for your company will make the difference, detecting the best platforms and optimizing the campaign to the maximum.

From Mavenup Creatives, we will analyze how your competitors, the market and your website activity, to determine the best advertising platforms based on your business objectives. Then, we will create the campaigns segmenting the maximum according to your target audience and monitor them efficiently. This way, we can act quickly in the optimization to make campaigns as efficient as possible. Finally, we will develop a strategy for your pay-per-click campaigns to maximize the return on your advertising investment and work to get the maximum benefit from that investment.

In short, we will accompany you to define the objectives and select the platforms that best suit them and your company's needs. We will create the right campaigns, segmented in the most optimized way possible and with the best ad writing. We will monitor and manage them to develop constant optimization actions.